I attended site visits and partnered with the events team, production partners, venue staff, leadership, and Banana Republic's visual merchandising team to bring the concept to life. For the first time, the brand used a large-scale wide screen and stage to set the tone that this event, and its next chapter, was operating at a bigger scale. Beyond the main stage, I planned the evening event, printed collateral, website, email campaign, takeaway materials, and event SWAG. I also conceptualized a mural built from decades of catalog archives and recreated a mock storefront from a single archived photograph, while coordinating the cross-country transport of the brand's original giraffe and Jeep from the archive to headline the celebration.