Mario Ortiz | Creative Director

Twitch

Brand Marketing

Hello chat!

TwitchCon celebrated its 10th Anniversary

Insight

Twitch is the world's leading live-streaming platform — a pulsing, always-on universe built around video games, esports, music, and IRL culture. With over 7 million monthly creators and millions more tuning in, Twitch isn't just a platform. It's where communities are born, fandoms ignite, and the future of entertainment is written in real time.

Idea

Following Amazon's acquisition and Twitch's explosive global growth, my team was brought in to help shape how Twitch showed up everywhere — from scroll-stopping social content to the electric energy of TwitchCon, one of the world's largest gaming conferences. The scope was broad: support every channel of marketing communication and make the brand feel as alive offline as it does on stream.

Role

As Creative Director, I led the creative vision across Twitch's full marketing ecosystem — directing experiential design for global TwitchCon events, expanding the brand's visual language through 3D asset development, overseeing social video content, and steering product launches like Twitch Turbo and the Apple App Store presence for the Twitch App.

role

Impact

From 2023 to 2025, I helped bring over 90,000 streamers, followers, and fans together across 6 global TwitchCons, designing the spaces, systems, and stories that made each one unforgettable. The brand's 3D visual library grew to over 80 objects, giving campaigns new dimension and flexibility. Social video content kept communities engaged between events, and product launches like Twitch Turbo landed with the scale and personality the platform deserves.

Impact