Amazon
Insight
Amazon had just merged One Medical and Amazon Pharmacy, and most people had no idea what that meant for them. The brand needed to turn a corporate acquisition into something a busy professional or parent could actually feel: healthcare that moves as fast as a Prime package. The opportunity was to make that connection impossible to miss, everywhere the target audience already was.
Idea
The campaign ladders up to one idea: healthcare is as easy as shopping on Amazon. We built a nationwide 360 campaign around that promise, pairing radio spots with a hand-picked out-of-home push across airports, subway stations, train stations, and ballparks. These weren't random buys. Every placement put Amazon Health in front of high-traffic, time-pressed audiences at the exact moment they'd want frictionless care most.
