Insight
Google Ads isn't one thing to design for. It's a product people have to learn, a brand people have to trust, a workplace people show up to, and increasingly, a set of promises around privacy and sustainability that carry real weight. Creative for a portfolio like that can't live in one lane. It has to move fluidly between product, brand, space, and policy, and it has to hold up under scrutiny every time.
Idea
Instead of treating each of these as separate disciplines with separate teams, I built a creative practice that could flex across all of them. Product launches got the same craft as brand campaigns. Personalization got treated as a creative problem, not just a data one. The physical workspace became part of the brand story. And trust-critical work, privacy and sustainability, got handled with the care those topics demand. I also sat on the review team that set the bar for what shipped, so the standard wasn't just something I asked of others. I held it myself, across everyone's work. And when the question got bigger, what Google Ads should even be next, I led the team that took it on: figuring out how the product should evolve and how customers and the industry should see it, distinct from every competitor doing the same thing.
