For over 20 years I've helped brands like Apple, Amazon, Twitch, Google, Gap, YouTube, and Allbirds find a voice that feels both precise and human, directing identity, editorial, and campaign work where every image earns its place.

My approach is quiet but deliberate: restraint over noise, composition over decoration. I work closely with clients, treating each project as a long-form collaboration rather than a brief to fill. I lead by empowerment, pushing the people I work with to grow, creatively and personally, not just deliver.